This is a very common question among merchants in every industry. They set their BigCommerce store up

When it comes to any website builder service, you are bound to run into the age-old question: which theme offers the best SEO?

This is somewhat of a difficult question to answer because so much of search engine optimization has nothing to do with your theme. However if you want to start your Shopify SEO  out on the right foot, the theme you select does have a part to play.

This short resource will give you some insight into what you need to think about when selecting your theme and why certain themes and eCommerce platforms are worse than others when it comes to ranking on Google and getting organic traffic.

Site Speed and User Friendliness
The theme of your Shopify store may heavily influence the overall speed and functionality of your website at its core. If you don’t plan on performing any customizations on your website, this means that whatever functionality the core theme has is what your users will have to rely on.

Well, some themes are less than efficient when it comes to user experience, to put it mildly. While creative license is welcome and no one likes a stale website, some theme developers get a little too artsy when it comes to the layout and functionality of the themes themselves. The end-result is a website that may be eye-catching, but underperforms when it comes to speed and basic navigation.

In eCommerce, there’s no room for misunderstanding or misdirection. You want your users to be able to find exactly what they are looking for with ease. If they have to think twice about what they are doing or if they feel lost for any reason, they are bound to leave your website. The same goes for the site speed. A poorly coded theme may look nice on the outside, but doesn’t do anything for the user from an experience standpoint. The end result is slow load times, which for most online shoppers is reason enough to turn away.

Shopify SEO doesn’t 100% depend on an expertly-coded theme, but it does help. This is why certain themes continue to get recommended year after year, in a pool where thousands are competing for accolades. Rather than trying to sift through all of these different themes in order to determine which might work best for your store, it’s much better to simply stick with one that is tried and tested. If you absolutely need additional or special functionality on top of a reliable core theme, this is when custom development comes in handy.

Want to Know Which Theme is Best For Shopify SEO?
If you need help with your Shopify SEO or want advice on the best theme for Shopify, Genius eCommerce® is where you want to look. Their SEO experts understand all of the different nuances that go into running a successful digital marketing campaign and will be able to put together a custom solution for your eCommerce store that will help get your business on track.

Marketing is huge, no matter what kind of business you are operating. Having a sound marketing strategy in place can be the difference between a successful website or brand, and one that falls flat on its face.

Are you struggling to gain traction in Google and have no idea how to run a successful ad campaign? You are not alone. It’s vital that you invest in the proper eCommerce marketing solutions  if you want to become competitive in your niche and actually grow your business.

What does a reliable marketing solution look like and where do find such solutions, however? This resource will be able to get you on track and help you find the eCommerce marketing services that will fit your business needs.

The Complete eCommerce Marketing Package
If you are like most online business owners, you have probably fallen down a few rabbit holes chasing after various marketing tricks that promised big returns with very little work. Everything from do-it-yourself marketing funnels to any number of different fancy apps and add-ons for your website. Masterclasses and social media marketing hacks. We’ve all been there at one point or another.

The truth is that eCommerce marketing solutions don’t look like any of this. You can’t rely on “tricks” and “tactics” to get your business noticed. You need a comprehensive industry-specific data-driven strategy developed by eCommerce experts that actually have a workable system that they know how to implement time and again in order to get results.

This usually begins with a solid eCommerce SEO campaign. All too often, online businesses think they can get away with not investing in their search engine optimization, yet this is the cornerstone of any solid marketing strategy, especially in competitive spaces like eCommerce industries.

Without a strong SEO campaign put together by a professional eCommerce marketing team, your website won’t get noticed and it will be hard to attract new customers. Once you have the foundation in place, a skilled marketing team will then be able to add on to your SEO campaign with highly-targeted paid ads, email marketing, and even social media.

An eCommerce Agency That Can Provide Professional Solutions
If you want to make a real difference in the way you market your business, you need professional eCommerce marketing solutions crafted by an experienced team. Genius eCommerce® is the agency you need in your corner if you intend on implementing a powerful marketing campaign that will get you results.

Genius eCommerce provides comprehensive SEO campaigns and other forms of eCommerce digital marketing services, no matter what industry you are in or what platform you are on. They have custom-made services that apply to BigCommerce, Shopify, WordPress, and more.

Tough niches and big marketing hurdles require in-depth solutions. Genius eCommerce® will work closely with you to develop eCommerce marketing solutions that fit your specific business goals and the industry you are in. With years of results to fall back on and a tried and trusted SEO method, this is the team you want heading your next marketing campaign.

Being successful when it comes to online advertising can be difficult. There are dozens of factors you have to consider in order to craft ad campaigns that convert. Whether it’s knowing your audience better or refining your ad copy, there’s always something else to consider that can throw a wrench in your gears.

Investing in PPC is worth it, however, because if you get it right, you can easily capitalize off of the traffic and sales it can potentially generate. In order to get to this point however, you need the right kind of eCommerce PPC management  services that can take care of all of the little details so nothing slips through the cracks.

What You Need Out of a PPC Management Agency
So what is it specifically that you need to watch out for when it comes to your PPC and the agency you work with? Pay-per-click advertising may seem simple on the surface but as you might be well aware of, there’s a big gap between creating an ad and getting a campaign to succeed. The latter is a near-Hurclurean task if you don’t know what you are doing.

Even something as simple as nailing down your correct audience can be somewhat of a challenge if you don’t understand all of your targeting options or how to leverage the power of certain keyword combinations. There are a variety of different ways to squeeze out results using various PPC tactics, and unless the agency you are working with is skilled, it’s unlikely that these sophisticated techniques will be on their radar.

If you want to really drive results using paid ads, your eCommerce PPC management agency needs to be highly skilled and detail-orientated. With a keen eye for spotting lucrative opportunities and an understanding of how to really put together a winning strategy for your business, the right kind of eCommerce agency for you will be able to take care of every aspect of your advertising, no matter what platform you are on.

The Best eCommerce PPC Company For Your Store
If you want an eCommerce company that you can trust to manage your PPC ads, you need to get in touch with Genius eCommerce®. No other agency is able to construct an advertising campaign quite like them. Their team are adept at helping you get the most out of your budget, while using ads to build brand awareness as well. For Genius eCommerce®, creating winning PPC campaigns is simply what they do. They handle all aspects of the eCommerce digital marketing world, and offer a variety of solutions for online stores that want to get ahead.

It’s true that PPC can seem a little daunting. Especially if you intend on running ads on multiple platforms. Once you start diving into all of the different targeting options, audience variables, ad formats, and other options available to you, it can have you running in circles if you don’t know exactly what you are doing.

There’s no reason to try and handle these advertising tasks on your own when you have a capable agency like Genius eCommerce®, ready to help you boost your revenue and succeed online. Rather than wasting time in an effort to learn how to do all of this yourself, it is much more worth your time to contact an eCommerce PPC management team that can jump right in and start putting your advertising budget to work.

Need more information on the kinds of services that Genius eCommerce® offers? You can easily reach them by calling them at 888.982.8269.

Running successful ads can be tricky, no matter which platform you are on. Facebook specifically, while user-friendly, features a deluge of targeting options that often befuddle business owners. Not to mention the creation of the actual ad itself; how do you build a campaign that not only drives traffic and sales, but gets receptive engagement as well?

A professional Facebook advertising company  will be able to help you navigate through the complexities of targeting the right audience and formulating a successful, relatable campaign. No matter how user-friendly such platforms purport to be, you still want your ads managed in the right way, or you run the risk of losing a ton of money and not picking up any of the residual benefits that Facebook has to offer.

In the right hands, Facebook ads can help you do a lot more than just drive traffic. They can actually help you build your brand. A well-crafted ad can help you connect with your customers in ways that other forms of marketing can’t. If you haven’t yet figured out how to fully unlock the potential of social media marketing, it’s time to invest in a team that can do it for you.

What Can a Facebook Advertising Company Do Differently?
Part of what it takes to succeed with PPC or Social media advertising is a prior history of success. Sometimes you simply need skin in the game, a knowledge of what works and what doesn’t. Unless you plan on dumping a ton of money into your advertising efforts, you won’t be able to gather this kind of intel on your own.

Another reason why a Facebook advertising company is the right choice for your business is that they will have access to talent from a multitude of marketing areas. Targeting experts, graphic designers, eCommerce marketers, SEO specialists, and so much more. Do you have talent like this waiting in the wings? In most cases, you will only be able to harness this kind of skill and knowledge by hiring a capable agency, and it does make a massive difference over the long run.

A skilled Facebook agency will be able to create engaging creatives that get positive likes and comments, which is a must on Facebook. The last thing you want to do is build an ad only for people to say “I don’t want to see this!” in the comment section, or crash its reliability with angry reacts. If you don’t target your audience correctly or build an ad using proven methods, this could very well happen to you. At this point, not only are you wasting money, you could be negatively impacting your brand as well.

The Right Agency For Your Facebook Needs
If you want to get the most out of your Facebook ads, it’s time to get in touch with a full-service eCommerce marketing agency like Genius eCommerce®. Their team of professionals know a thing or two about Facebook and will be able to help give your business the boost it needs, by creating ads that get positive engagement. Visit their website today to find out more!

Want to run ads to your products but don’t quite understand how to go about doing it? As much as platforms like Google and Facebook have worked on making their platforms as easy as possible to advertise on for the average store owner, there is still a ton to know if you want to succeed.

Pay-per-click management services  are the route you want to take if you are serious about growing your eCommerce business and helping your online store to get more conversions. A capable and skilled eCommerce marketing agency would be able to perform the necessary research and put together a unique strategy that specifically caters to your business needs. They will also have the background necessary to help you navigate potential hurdles on your specific eCommerce platform, as well.

The Best Kind of Digital Marketing?
Is eCommerce PPC the best kind of digital marketing for your business? That’s hard to say - in terms of the results you can expect, PPC offers short term returns and doens’t require as much of a n initial investment. However it’s very easy to overspend when it comes to this form of digital marketing, and the long-term results aren’t as beneficial as other forms, such as fanbase building on social media or getting higher Google rankings through SEO.

However, in the right hands, PPC marketing can be extremely effective at pushing hungry traffic to your best offers and encouraging conversions. What’s great about pay-per-click advertising is that you don’t necessarily need an established online presence to see results. As long as you put together a great ad and are targeting the right audience, your PPC efforts have a chance to convert.

If you are looking for a reliable way to get more traffic and potentially increase your sales, PPC marketing for eCommerce is certainly a great option. The only caveat is that, like other forms of eCommerce marketing, you can’t expect to manage a campaign by yourself. It doesn’t matter how much sales or marketing experience you have as a business owner or someone who is familiar with eCommerce. These days, it takes a skilled team of designers, marketers, and eCommerce experts to come together in order to cover every aspect of PPC and develop a winning strategy.

Why Pay-Per-Click Management Services Are a Great Investment
With a skilled marketing agency heading your PPC campaign, you will not only have a much greater chance of actually seeing a return, you may even be able to slowly scale your campaign and grow your business through paid advertising alone. This is actually one of the ways fledgling eCommerce businesses eventually afford professional SEO, by saving up using the revenue from a well-managed PPC campaign.

If this sounds like the perfect recipe for success for your business, you need to hire an agency that provides reliable pay-per-click management services for eCommerce businesses. Genius eCommerce® is the agency in question that you will want managing your PPC campaigns, without a doubt.

What makes Genius eCommerce® different? They are simply an eCommerce-centric company that knows how to get results. Whether it’s through sophisticated SEO plans or powerful PPC strategies, they know exactly what it takes to drive traffic and conversions. Their reputation in the eCommerce industry is well-known, as it should be. They simply have the winning formula when it comes to PPC management and eCommerce digital marketing.

Thinking of starting a PPC campaign but aren’t exactly sure how to run one? Call Genius eCommerce® today at 888.982.8269 to get started.

Investing the proper amount of time and effort into your Magento SEO  is essential if you want your store to succeed. Despite all of the freedom you have when it comes to building a store on this platform, your eCommerce experience may be hindered if you aren’t taking your optimizations seriously.

Every year, Google’s algorithm becomes more stringent as to what it expects out of websites, if they are to rank high anyway. When it comes to websites that actually sell products and provide services, Google’s job is to make sure the sites that it ranks actually meet the needs of its users. It’s only fair, if you think about it. Google has drafted its entire business model around the idea of connecting users with the answer to their questions.

Whether it’s a product that meets their needs or a blog post with instructions that will help them achieve their goal, Google is working hard to fine-tune their search results in such a way that only the best gets seen. If you want your Magento store to rank, that means you have to take extra care when it comes to your SEO.

Here are a few useful Magento SEO tips to get you started:

Improve Your Store’s Internal Linking
One area of your website’s SEO that’s easy to overlook is the internal linking. Are you taking the time to link to all of your important content where necessary? When you link to other pages on your website, it actively improves the user experience, and Google takes note of this. If users are finding what they are looking for because they are following your links, it means you have done a good job of meeting their needs, and this will also help Google to crawl your website better.

Make Sure Any Products You Remove Are Properly Redirected
Inventory shifts all of the time in eCommerce, and if you find yourself without a certain product and you want to remove its page from your website, it’s imperative that you properly redirect this page so that it doesn’t result in a “404.”

When a user sees a 404 error page, it is considered bad user experience by Google. Of course, this is based on real world data. The bounce rate on 404 pages is typically rather high, which means it’s in your best interest to make absolutely sure this never happens, by using 301 redirects where possible.

Avoid Keyword Stuffing
As you build your web pages, don’t go wild with your keywords. This is a simple tip that can have a dramatic effect on your rankings. Overstuffing your keywords on a certain page looks like spam to Google, and doesn’t read very well. This decreases user experience and in general tells Google that it is low-quality content. Space out your keywords, especially on product pages.

Is this all a bit much? Admittedly, SEO can be somewhat overwhelming, especially if you aren’t tech-savvy. Rather than try and handle all of this on your own, it might make more sense to reach out to a Magento SEO agency like Genius eCommerce®. They can help you put together a digital marketing campaign for your online store that will get you solid results.

Are your Shopify sales lagging? This is a common issue that many store owners face, as more competition appears every year and it becomes harder to “corner the market” in any given niche. You need a proven strategy to help you overcome these challenges and capture your share of the traffic that’s out there.

It’s important to note that more people are shopping online every year, so it’s not like there is a limited number of shoppers to pull from. The problem is that no one is noticing your website. The answer, of course, is adopting a tried and tested Shopify SEO  strategy.

How Can Shopify SEO Help?
If you operate a Shopify store, you need a way for more users to find your website. This way, you stand a much better chance of getting more sales. But how do you exactly go about doing this? You likely have already tried various methods of getting more traffic to your website, all to no avail.

SEO is the secret ingredient that you have been missing. The right eCommerce SEO strategy can help you climb up the SERPs and get on page one, which is a gold mine for store owners. Those page one results are an easy way to capture more traffic and also boost your brand authority, but it’s not always easy to get to that point. You need a proper SEO strategy that actually hits all of the important user experience points and also meets Google’s expectations when it comes to proper onsite optimizations.

Unless you happen to have a team of SEO experts working for you, chances are you will need the help of an agency in order to actually improve your rankings in Google. When it comes to SEO, there are a ton of different points you need to address, from keyword research to creating consistent blog content, you need to be on top of a wide range of different optimizations and you need to know how to read SEO data in order to make the proper adjustments.

This is where a dedicated Shopify marketing agency can help.

Which Shopify SEO Agency is Right For Your Business?
If you manage an online store, you need to hire a SEO agency that has a background in eCommerce and the platform you are using specifically. There is a world of difference between running an SEO campaign on, say, Wordpress versus one for Shopify. When you add eCommerce elements into the mix, you complicate matters even further. To get the kind of results you want, you are going to need the help of a veteran Shopify SEO agency that knows best practices and will be able to put together a unique strategy for your situation.

You need Genius eCommerce®, an agency with the experience and skill, to help you with your Shopify needs. They are Shopify partners and know how to create powerful campaigns for eCommerce sites just like yours. If you want to move ahead of your competition, this is the team you want working on your SEO. Get in touch with them today.

It’s almost become common knowledge at this point that SEO is a necessity for most online businesses, but what you can actually expect from professional SEO services can differ quite a bit depending on who you ask. Search engine optimization can be a big investment, so it’s understandable that you would want to know what kinds of results you can expect going in.

Shopify SEO Services  can be an incredible boon to your business, by helping you get more traffic and conversions and even improving your brand authority, but it’s important to have realistic expectations otherwise you might not fully understand the point of the services or how long it will take to see a return on your investment.

The Long-Term Digital Marketing Approach
SEO can in no way be considered a short-term play. In fact, as far as digital marketing is concerned, it probably has the slowest ROI. However, many experts agree that it has the best ROI, making it an essential part of any well-rounded digital marketing campaign, especially for eCommerce stores.

What can you expect from this long-term strategy, however? Is such a wait really worth it, especially in today’s rapidly changing markets?

Getting Results From Your Shopify SEO Services
While SEO does take some time to produce fruit, it is usually well worth the wait. By establishing a strong backlink profile, creating engaging content, and correcting on-site technical issues, your website will slowly enjoy higher rankings in Google.

For online businesses, this is essentially the perfect solution for stagnant traffic and sales. The better you rank in Google, the higher chance you have of drawing in more traffic and getting regular conversions. The difference between generating traffic this way is that the results are cumulative. Once you have a SEO campaign firing on all cylinders, you’re going to enjoy a steady stream of traffic that you don’t even have to pay for, and that is highly interested in purchasing your products.

Another benefit of SEO for your Shopify store is that you will likely increase your brand authority. Those high positions in Google carry a lot of weight behind them. When users are searching for specific topics in Google, the websites that appear in the topmost positions tend to convey the most authority, especially when these positions are achieved organically rather than paid.

Are SEO Services Right For You?
Shopify SEO Services can certainly improve your store in a number of ways, but it’s crucial that the right agency is at the helm of your project. Not all agencies are knowledgeable about the nuances of eCommerce. If you want to make sure that your campaign is producing the best possible results, you need to get in touch with a team like Genius eCommerce®.

Genius eCommerce® are Shopify experts that know exactly what it takes to rank eCommerce stores and get them better traffic and conversions. If you want to make the best long-term marketing decision for your business, contact Genius eCommerce® today at 888-982-8269.