Using Shopify SEO to Grow Your Online Business

Can properly implemented SEO services actually help you grow your business? If you have an online store built on Shopify and are wondering why you aren’t getting enough sales, it may be because you don’t have a strong enough Google presence.

Does Google rank matter that much for an eCommerce business? While every business certainly differs, and there are plenty of different avenues online for building a following and making sales, the reality is that getting found in Google is important for the success of most businesses these days. In order to make this happen, you need the right Shopify SEO services that can make a substantial difference in the way your website performs.

Have You Been Working on Your Shopify SEO?
You may already be handling your SEO alone or with your in-house marketing team, but are not satisfied with the results. Part of the reason for this is because search engine optimization requires an extensive list of different skills as well as a decent amount of firsthand experience in order to be executed correctly. You can read about SEO all day long but until you build a campaign and actually test what works in the field, over the course of several years, you are probably not equipped to handle your own SEO.

Shopify itself is one of the leading eCommerce platforms but they don’t provide an easy solution for ranking higher in Google. In fact, no platform does this, because there is no magic plugin or theme that can “do your SEO” for you. This is a huge misconception that many website owners have, which can keep you from making the proper decisions for the health of your business.

What’s important to note about SEO, regardless of the industry or nature of the website in question, is that it is all performed by manual action. An SEO technician actually has to perform hours of manual research into the proper keywords, and then manually implement them on your website through careful content development, meta title changes, and other on-page adjustments. No plugin or theme can do any of this, which means that all of your competitors that are ranking high on Google are relying on expert Shopify SEO services to reach those positions.

If you aren’t making the right investment for your business in this regard, you aren’t going to be able to compete. You need to take special care that not only are you working on your SEO, but that the adjustments you are making are catering to your users and the needs of eCommerce shoppers in general. Only an experienced eCommerce SEO agency can really tackle a job like this and put together a campaign for you that will generate results and help you land more sales.

A Trustworthy Shopify SEO Agency
If you now see the value in obtaining SEO services for your online store, the next step is actually finding the right agency. A worthwhile SEO company will not only be well-versed in all things SEO, they will also have a background in all of the major eCommerce platforms, so that they have an intimate understanding of the needs of your users in regards to search intent and buyer habits.

Genius eCommerce® is perhaps the leader in this regard. This is an agency that knows Shopify to a truly professional degree, and they are known for crafting eCommerce SEO campaigns that improve Google rankings and help businesses get more sales. If you want to increase the amount of organic traffic coming into your website and if you are concerned about getting more sales, this is the agency you want to talk to.