5 Marketing Strategy for eCommerce Website Tips

With such a wide array of online marketing strategy for eCommerce website options available, it’s easy to get lost when you first dive into the online marketing world. After all, if you don’t choose the right advertising opportunities for your business, then your company will not grow. Therefore, it is essential to select the most efficient campaign to continue your business’ success. Unfortunately, the majority of companies don’t have an unlimited amount of cash for their marketing budget, so it is essential to determine what will and what will not work for your business. To ensure you choose the correct strategy, remember these helpful tips.

Create a Marketing Budget
No matter what form of marketing campaign you plan to utilize, you should always set up your marketing budget before instituting your strategies. By having a preset budget, it will ensure you avoid a low ROI (return on investment). Unless you are exceptional in your industry, you will require some form of investment with your advertising. From pay-per-click Google and Facebook ads to hiring digital content experts, there are plenty of ways to invest your money in your marketing campaign.

Don’t Forget About Social Media
Some of the most successful marketing strategies for eCommerce website options involve using social media. Look around and make your presence known in forums specific to your industry, as well as explore the various social media opportunities. The most popular options include Facebook, Google+, Instagram, LinkedIn, Pinterest, and Twitter. Wherever you decide to start off, always make sure you create an attention-grabbing profile and engage other users in groups, pages, etc.

Look at Your Competition
Studying your competitor’s strategies is a great way to learn what is successful for your specific industry. Look at what their company has to offer on their website. Then use that information to determine how you can provide even more to your audience. However, don’t get lost in their data and do the same thing. While you can find out what works for your competition, you still want to find ways to differentiate your company as well.

Determine Your Marketing Metrics
To collect the correct data to allow you to determine if you are meeting your campaign goals, you need to decide the specific form of marketing metric you want to utilize. While there is a wide assortment of data you can generate, some of the more common options include:
• Bounce Rate
• Click Through Rate (or CTR)
• Individual (or Unique) Visitors
• Lead Conversion
• Page Views
• Web Content
• And More

Interact and Engage with Viewers
Interacting with your viewers will not only help users to remember your company name and/or brand, but it can also provide you with feedback on how your marketing strategies are working. Have polls, ask survey questions, offer discounts or feedback; there are plenty of methods to try and get visitors to stay on your site longer (and the longer they stay, the more likely they will make a purchase).

For more information on website marketing strategies, advertising with social media platforms, and the latest eCommerce news, check out Genius eCommerce today.